Writing a Business Plan (Tollgate)

A business plan is a critical tollgate, a formal document that presents what you have learned about your product and market in a generally recognized business format that everybody easily understands.  The Business Plan is your Bible about your business. It compares results with expectations and can identify weaknesses and point out opportunities. It is also required if you apply for loans or seek private investment.  All of your estimates need to be documented and formalized, including the cost of insurance, accountants, taxes and attorneys for setting up the business.