Pricing Your Product/Service

Your product price has to reflect your total cost plus your profit. Can you reasonably sell enough to make your required profit?  This involves a repetitive process of estimating price and volume and cost. If your first estimates do not show the needed profit, do some more research on the market and recalculate. If your assumptions do not show the target profit, go back to the beginning. If they do, it’s time to start spending your money. Of course there is no guarantee that you will make the expected profit and get your money back.