Planning Your Opening Day

Plan to have your market/sales plan in full force on your opening day.  Get as much free advertisement as possible on your opening day by doing something newsworthy.  Have everything working, clean, neat and ready for business. FIRST IMPRESSIONS ARE CRUCIAL.  Word-of-mouth is still the most effective form of advertisement. Invite everybody you have ever met during this start up period and try to draw people off the street, if appropriate.